Social Media – Serious Business for Your Kids

Kali' teaching social media basics

Kali’ teaching social media basics – 2014

I took a class in Social Media for Nonprofits and learned more about this relatively new addition to our communication landscape. I picked up great tips for helping my nonprofits, but along the way I also learned some things that I will pass on to you for yourself, or perhaps more importantly to you; your job seeking children.

You see, social media is replacing many things that we grew up with and took for granted. You can picture Facebook replacing directories and school yearbooks…Twitter replacing phone calls…and LinkedIn and personal blogs replacing resumes in job searches.

That last one is very important.

I became aware of the importance of Linked In and personal blogs earlier this year, as my husband sought new employment after a lay off from his job of 13 years. He is tech savvy and reached out to experts in the field and to his personal network, which he methodically updated and renewed. As he put it so well, he had “become internally focused after being with a remote corporate office company for so long.” He realized that he had to reactivate his persona as an authority in his area and make sure that people who could help knew that he was looking.

He updated and kept adding to his blog, High Integrity Support.

He also assessed his connections on LinkedIn, asked for introductions to people in his field or that he felt would be a source of information and expertise about Austin’s high-tech employment market.

He was careful to ask for the expertise and advice of these busy people, rather than a job.

Trust me, if you invest the time and attention to people in this manner, you will foster a relationship that may be very beneficial to you. If you come in just asking for a job, or a referral to a job, you may nip that blossoming relationship in the bud. I recently heard a speaker describe active listening and asking the right (and often unusual) questions as “The Ripple Effect.” You can read more about Steve Harper and his rippling techniques in his blog. Continue reading